Beyond being a place to purchase her gorgeous, hand-made lingerie—harMonica is now a source of inspiration and knowledge for women of all ages—a place to have conversations as we learn about each other’s life experiences, cycles, insecurities and passions. Monica shares inspirational stories from her own personal journey, as well as the magical stories from other strong and amazing women. In re-designing her homepage, emails and blog graphics, I wanted to emphasize the femininity of the brand and showcase the beautiful photography. To contrast the organic feeling of the human form and other graphic elements, I incorporated the geometric triangle, a symbol of the female form.